A look back at the year just past (part 1)

By Marc Schoder
As this year comes to a close, it would make just about anyone reflect on the past year. The same goes for any public relations professional not just look back, but ahead into 2014.
It got me thinking about the good, bad, and the ugly of the profession. The best part is, that if it continues, job security for the profession will certainly upon us.
This post is just one in a series that I will take a look back at the year in media.
In my first peek at the year past, I look to the A & E hit TV series Duck Dynasty. One of the shows stars, Phil Robertson opened his mouth in a published article and put his foot in. The comment made was considered one of distaste and many took great offense to.
I will be the first one to admit, I have never watched the show except for once. However, one lazy afternoon, I caught it as I was channel surfing. The show managed to rope me in for five minutes, which seems like forever.
The first thought I had was … you gotta be kidding me.
One problem that stuck out to me was how he network is handling the show.
A&E was too busy counting ad revenue rather than making sure the image they wanted to portray.
When you start to examine how the statement was handled in regards to public perception. When it first came down, one of my other thoughts was the network is blowing the dust off that crisis communications plan that they thought they would never use.
The first fault was being reactive instead of proactive. On the other side of the coin, they did right was act quickly to lessen the hits they were taking on it. A&E swiftly suspended Robertson from the show for a period of time.
However with everything that makes money, the suspension would not last long; he was reinstated.
Obviously, this gets into the free speech argument; which I think everyone should have. I do see small leftovers of this carrying over into 2014, so we haven’t heard the last of this.
If I had been the professional on this, he would have been making a quick apology a lot sooner than he did.

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A public relations and E-commerce consultant in New Mexico. I am also a longtime collector and online dealer of quality items. DM for all inquires. #thecollector #baseballcards #sports #antiques #collectibles #reseller