The new business dream team

You’re doing it; you are starting up your own business, being your boss, and controlling how much you take on. If only it were as easy as setting up shop. To ensure that your new business succeeds, you need to decide what your team will consist of. Are you looking to start with two employees? What about hiring two different teams to carry out work? Who will look after the marketing for you? If you have any tech problems, will you have someone to hand to help sort that out? These are some of the questions that you need to ask yourself when you are setting up. Not every business will need every aspect covered to start, but you will need some safety nets in there. You will have some requirements that may be unique to you and require a team built to ensures that you will be taken care of. Sometimes, it is important to delegate tasks that aren’t within your scope to experts to free up time allowing you to focus on what you do best. Let’s look at some absolute must-haves that you should think about when starting up.

PR = Growth

PR and marketing are prominent factors when it comes to a business going to thrive or survive. Having someone in the company that can put together a marketing strategy with adequate budgets and projections will help in a way that you won’t believe. Even if you have a background in marketing, it is always worth having a second opinion to get you focused on the task at hand. They will also be able to take the reins when you inevitably need to deal with something different.

Sell me this…

Having a great product or service is excellent and will undoubtedly make it easier for you to get clients; having a great salesperson on your team will help even more. Every business needs someone to sell their product or idea, but they need to be on the same page as you when it comes to values. When you start making more sales, it could be a good idea to expand the team then continue to grow to the point that you may need a Sales Manager to keep things moving smoothly. Again, you may want to do all of the selling yourself, but with all of the plates spinning, you won’t be able to focus only on the sales truly!

Accounted for

Improper accounts and poor cash flow are the reason for 82% of business failures. If you are doing all you can to not be within that 82%, you need to get an accountant. It doesn’t necessarily need to be someone you employ full-time; you can outsource the accounting to a local firm or sole trader. Ideally, you want a knowledgeable accountant, has good standing with IRS and specializes in your industry. With a good accountant on your team, you increase the chance of your business doing well.

Got IT

The technical infrastructure is a massive part of a business, and there is only so much that you can do. Including an IT specialist in your ranks will ensure that everything is set up correctly, from inventory management systems, product tracking all the way to simply providing the network is operational. Like having an accountant, you don’t need to have someone on a full-time or even within the company. It is entirely possible to hire an IT company to help with all of your technological needs; sometimes, they can be much more cost-effective if you set up a monthly arrangement with them.


Any company will need Human Resources, and they will bring a lot to the table for you. They will make you aware of the continually changing aspects of insurance, tax, and other benefit requirements through constant training and refinement. They should also help with payroll services, ensuring that compliance was complete with time tracking. When one of your team members knows these areas, you will have a much more rounded team structure.

The Industry vet

There will be times when you won’t know the best path to take or the best solution for a problem. If there is someone on the team that you can rely on for advice and expertise, you will be much more decisive. When selecting someone to be a part of your team, try and find someone that has worked with start-ups in particular so that you know they will have a proper understanding of your business and the start-up process too.


As much as we wish every customer will always be happy, unfortunately, it isn’t the case. Sometimes a customer will need a bit more attention to keep them happy, so Customer Service is necessary. It is entirely up to you whether you want to have a separate customer service agent or just let the sales team also deal with customer service.  The only downside comes in if the customer is unhappy with the sales team themselves. The situation can get sticky!


Picking the right team can be daunting as there are so many roles and specializations within those individual sectors. Take your time to understand your goals and what support framework you need to help achieve those goals. Remember, the business across from you may have entirely different needs from yours, so don’t just try and mirror them! We know that using this information will put together the team that will take your business to the next level and further.


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A public relations and E-commerce consultant in New Mexico. I am also a longtime collector and online dealer of quality items. DM for all inquires. #thecollector #baseballcards #sports #antiques #collectibles #reseller