The Truth about Social and Reputation Management

When it’s time to start a business, either with employees or a sole trader, there is so much that you need to control. Firstly, you need to make sure that everything is in order, generate work, quote for specific jobs, liaise with suppliers, handle customer service, manage timings for project delivery, budget for marketing, and put together a strategy. All of this needs to be done while also allowing yourself to have some downtime in the evening. It can be hard to juggle it all, which often leaves certain aspects of the business overlooked. Social Management and Reputation Management are two such topics. When done well, they can be a real driver for your business and help generate more leads. We are going to cover why they play such a vital role in business.

Are you aware?  

Brand awareness should be a part of every business plan. You cannot just decide that you want to work for yourself than workstreams; it can take time to build that brand’s recognition to feel comfortable using you. Social Media is a great tool that a business can use to its advantage, but it is easy to fall into the usual trap of posting products and sales rather than adding value to someone’s day. Using different Social Media channels and posting rich, relevant content, you start to build a following that will potentially use you and recommend you. When it comes to the consumer deciding who to use, if they recognize your brand among the tens of businesses, they are more likely to choose you.

The five-star experience

Do you believe that you offer a five-star experience to your customers? The truth is, it doesn’t matter how good you think you are; it is all about what is said online about your business. To give you an example, you wouldn’t stay at a hotel with 3-star reviews online over a hotel with 5-star reviews. The same can be said when it comes to any service or product. Now, more than ever, consumers are looking online to find out more information about a service or product before contacting. Your sales pitch may be the best in the world, but if you have a poor rating online, that will have a massive effect on the call volumes. Luckily, there are so many places that consumers can review you. By using this to your advantage, it can help you get an edge over the competition.

In the know

When you build up reviews, it will do you well in the landscape, but how do you know when you get a less than favorable review? If there are 12 different places where a consumer can review your business, you would need to constantly keep an eye on them and then respond to any reviews. Scanning and responding can be pretty costly in terms of time, but luckily, there are some different solutions out there that can help keep an eye on it for you, such as the solution offered by The last thing anyone needs is a review out there that is causing damage without you knowing, as that will deter potential customers from using your services or contacting you.

Build loyalty

 When Social Media is used effectively and you begin to build a decent following, loyalty starts to play a part in your social marketing strategy. If the producing content is insufficient or isn’t giving the right call to action, you may find that your following doesn’t engage through likes and comments and dwindle. Creating engaging Social Media posts that help create a buzz about your business. It can be challenging to get the right balance of adding value, then offering your product or solution and taking up more time. There is always the option of getting someone else to look after that aspect, such as Doing this will help free up your time and get an expert to put together the right strategy for you to start building loyalty.

Plan ahead

Once you create your social media profiles and start posting, you then have the opportunity to begin creating content ahead of time and then schedule it all over the coming weeks or months using the software. If you aren’t sure where to start, has you covered. This site can help curate content and be scheduled so that it lands at the best time for your consumers to engage.

Using Social and Reviews together

Now that you have managed to bank lots of good reviews, it is time to start getting them to work for you. Thoughts aren’t just there for people to see when searching for relevant directories and review sites. Use the power of Social Media to push the reviews and let potential customers what other people are saying about you and your business. The more reviews you receive and the larger your following, the more power this combo will have.

The Final Word 

Overall, maintaining and managing your Social Media and Online Reputation can be a timely affair, but the bounty received from doing it well is fantastic. As business owners, we know that you don’t always have time to stay on top of everything all the time. To ensure that everything is set up correctly, optimized, and continuously working for you without putting much time in, you need to get an expert on board. That is where comes in. Building a tailored package to your needs and your business is sure to set you up to succeed.


Published by


A public relations and E-commerce consultant in New Mexico. I am also a longtime collector and online dealer of quality items. DM for all inquires. #thecollector #baseballcards #sports #antiques #collectibles #reseller