business – Schoder Media

Is your business lean and ready for what’s next?

Is your business lean yet and ready for a potential recession? Many business owners are still in denial about the possibility of another downturn. However, it’s essential to be prepared for anything that could happen. This blog post will discuss what it means to have a lean business and how you can prepare your business for a potential recession.

Many analysts have said it may not be long until the next recession. In July 2020, the National Bureau of Economic Research (NBER) announced that the U.S. economy had officially entered a recession. This was the first time since February 2009 that the NBER had declared a recession.

Many indicators can signal a potential recession, such as high unemployment coming soon; others say we are looking at 2023. However, if you look at the employment levels, those unemployed only account for about 3.5 percent

What is a recession? A recession is a significant decline in economic activity spread across the economy, lasting more than a few months. Recessions typically involve gross domestic product (GDP) declines, employment, and business investment.

So, what does it mean to have a lean business? A lean company has low overhead costs and can operate with a more skeletal staff. This type of business is often more agile and can adapt quickly to changing markets and economic conditions.

So, how do you know if your business is ready for a recession? Here are a few things to consider:

-Do you have a diversified customer base?

-Is your business model flexible and able to adapt to changing conditions?

-Do you have a leaner overhead structure?

-Are you prepared financially for a downturn in business activity?

If you answered yes to these questions, your business is likely in a good position to weather a recession. However, if you answered no to any of these questions, you may want to consider making changes to your business model.

The good news is that many resources are available to help businesses during this time. The Small Business Administration (SBA) is a great place to start if you need assistance. They offer a variety of programs and services designed to help small businesses during times of economic hardship.

So, if you’re wondering if your business is ready for a recession, the answer is it depends. But if you take the time to assess your business and make some changes where needed, you can increase your chances of weathering any storm that comes your way.

What does it take for a business to recover from the current pandemic?

I started thinking recently about how businesses will recover from the financial hardships caused by the current pandemic. The first thing I came up with was that some companies wouldn’t be able to recover. It could be for several reasons like financial, personal, and environmental. These particular businesses in question will have to face the fact that they have worked very hard at the building may not work in the post-covid economy.

The nasty word coined during covid was the word “pivot.” It may be repeated several times during the pandemic, even though the word did well when tried to subside. However, as much as I had to say the word, it’s spot on regarding what you need to do to stay in business. My thought is you need to be more agile or flexible. You must be able to change on a dime. Because if you don’t, you will not be in business for yourself anymore. Many companies I’ve seen have had to cut staff, get loans from the Federal Government. I know many companies have taken their beatings and cut very hard (I’m one of those businesses).

The biggest thing that the whole pandemic has taught me is that we need to be leaner as companies. For example, many companies are ditching office space and retail spots, co-working situations, or just working at home. Before the pandemic started, I would look at co-working office space to help me expand; then Covid hit, so I pulled back from the idea; many companies also cut marketing-related services, where companies go entirely wrong. I just went in another direction to keep my business alive.

Many business owners believe that marketing-related services are fat you can allegedly cut from a company budget. It is so not the case. It would help if you found other cuts in your business, which could include cutting independent contractor hours or eliminate positions. It would be considered unpopular and may optically look very negative. The one thing most businesses owners need to remember when it comes to their businesses is to keep the emotions. You MUST look at the bottom line.

These are just one of many things I’ve thought about over the last 19 months. My business is starting to look up again, and we are about to create a new chapter. So follow along with us here on our site or via our social media platforms to keep informed of our comings and goings.

SCS and it’s changes

So after many decisions and talks with people high and low, Schoder Creative Services will merge into Schoder Media Group effective December 31, 2012. The reason for the change you ask? I think I can put that plain and simply, it was time for a change.

Many people will tell you that change is good and that it spices things up a bit. We are still going to be at our core a public relations, marketing and E-Commerce firm still with the same services we offered below:

News Media Relations:
Media Relations Services, News Releases, Crisis Communication Management, Media Alerts, Media positioning by use of newspaper OpEd pages, Spokesperson availability 24-hours a day, Media Contact Lists, Media Kit and Image development, Monitoring and Analysis also available

Web Services:
Website maintenance, Internet Searches, E-Bay Trading Assistant Services

Misc Services:
Computer and Media Training Services designed to fit your business needs, Voiceover for commercial use, Freelance Writer and Photographer, Proof Reading/Editing, Articles, Newsletters, Representation of sports athletes for memorabilia signings, Social Media and SEO, business consulting, video and audio editing, Podcasting and live Internet broadcasting.

More about Marc

Marc Schoder has always had the belief since he was young that if you are going to do something, you might as well do it right the first time.

Schoder, whose background is in sales, computer support and training, public and media relations, brings all of those talents to the table to serve his clients efficiently and effectively.

Schoder Creative Services (SCS), now Schoder Media Group (SMG) is committed to providing quality service to the community. It is the owner’s belief that a solid reputation as an honest and reliable business is the recipe for success.

SMG believes that a good reputation and consistent service will reap bigger profits in the long run. By being trustworthy, SMG believes that they will enjoy a long-term profitable business that serves the local area.

Marc Schoder was born in Boston, Mass. and grew up in Albuquerque, NM. It was believed by many at a young age that Marc had a nack for anything related to the world of media.

For more information, send a request on our Contact Us page, or call (505) 238.7718

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SCS and it's changes