Is running an online business easier than a brick and mortar biz?


The rapid growth of the internet and e-commerce has opened up countless opportunities for entrepreneurs to establish and run their own businesses. With the emergence of online platforms and digital marketplaces, the question arises: Is running an online business easier than a brick-and-mortar business? In this article, we will explore the advantages and challenges of both types of businesses and evaluate whether one is truly easier than the other.

I. Flexibility and Cost-effectiveness

One of the key advantages of running an online business is the flexibility it offers. Unlike traditional brick-and-mortar businesses, online businesses are not bound by geographical limitations. An online business can operate 24/7, allowing customers from around the world to access products and services at any time. This flexibility also extends to the business owner, who can manage operations remotely, saving time and money on commuting and office space.

Moreover, starting an online business often requires a lower initial investment than brick-and-mortar businesses. The cost of renting or buying physical space, hiring staff, and maintaining inventory is significantly reduced. Online businesses can be launched with minimal capital, allowing entrepreneurs to test their ideas and concepts before committing to more significant investments.

II. Global Reach and Targeted Marketing

In the digital age, online businesses can reach a global audience with relative ease. With the power of search engines, social media, and online advertising, entrepreneurs can target specific demographics and tailor their marketing efforts accordingly. This level of precision is not easily achievable with traditional marketing methods employed by brick-and-mortar businesses.

Furthermore, online businesses have access to a wealth of data and analytics, allowing them to monitor consumer behavior, track sales patterns, and make data-driven decisions. Such insights enable online businesses to refine their marketing strategies, optimize their websites, and personalize the customer experience, all leading to improved sales and customer satisfaction.

III. Lower Overhead Costs and Scalability

Operating costs for brick-and-mortar businesses can quickly add up. Rent, utilities, inventory, and employee salaries are just a few of the expenses that can eat into profits. In contrast, online businesses have significantly lower overhead costs. Web hosting, domain registration, and digital marketing campaigns are typically more cost-effective than their traditional counterparts.

Additionally, online businesses can easily scale their operations to accommodate increased demand. With just a few clicks, an online retailer can expand their product offerings, reach new markets, or even outsource certain tasks to third-party service providers. This scalability allows online businesses to adapt quickly to changing market conditions, seize opportunities, and grow without the limitations often faced by brick-and-mortar establishments.

IV. Customer Trust and Engagement

Establishing trust with customers is crucial for any business, regardless of the industry. Brick-and-mortar businesses often have an advantage in this area, as physical stores provide face-to-face interactions, allowing customers to touch and feel products and interact with knowledgeable staff. This human touch can build trust and loyalty, which can be more challenging for online businesses to achieve.

However, online businesses have their own mechanisms for building customer trust and engagement. Through customer reviews, testimonials, and social proof, online businesses can establish credibility and provide transparency. Many online businesses also offer hassle-free return policies and responsive customer support, ensuring a positive buying experience.

V. Challenges of Running an Online Business

While online businesses offer numerous advantages, they are not without challenges. Competition in the online marketplace is fierce, and standing out from the crowd can be difficult. Effective digital marketing, search engine optimization, and brand building are essential to drive traffic and gain visibility.

Additionally, technical issues such as website maintenance, cybersecurity, and payment gateways can pose challenges for online businesses. Ensuring a seamless user experience, protecting customer data, and staying up to date with rapidly evolving technology are constant concerns that require expertise and resources.


In conclusion, both online businesses and brick-and-mortar businesses have their own unique advantages and challenges. While online businesses offer flexibility, lower costs, global reach, and scalability, brick-and-mortar businesses benefit from customer trust, face-to-face interactions, and a tangible shopping experience. Ultimately, whether running an online business is easier than a brick-and-mortar business depends on various factors, including the entrepreneur’s skills, target market, and industry dynamics. Successful businesses, regardless of their format, require dedication, strategic thinking, and the ability to adapt to the ever-changing business landscape


Embracing Diversity: How Companies Thrive with Three Generations as Owners

In today’s ever-evolving business landscape, generational diversity within company ownership is gaining prominence. With longer lifespans and varying career trajectories, it is increasingly common to find companies where three generations coexist as owners. While this multi-generational dynamic may present unique challenges, it also offers numerous opportunities for growth and success. In this blog, we will explore the advantages, potential pitfalls, and strategies for harnessing the power of generational diversity within a company’s ownership structure.

  1. Understanding Generational Diversity: Before delving into the topic, it is essential to grasp the characteristics and values associated with different generations. Typically, we refer to three prior generations in the workforce today: Baby Boomers, Generation X, and Millennials (or Generation Y). Each generation brings its distinct strengths and perspectives:
  • Baby Boomers: Born between 1946 and 1964, Baby Boomers tend to possess extensive industry experience, a strong work ethic, and a focus on hierarchy and stability.
  • Generation X: Born between 1965 and 1980, Generation X individuals often display adaptability, entrepreneurial spirit, and a preference for work-life balance.
  • Millennials: Born between 1981 and 1996, Millennials are known for their tech-savviness, collaborative mindset, and desire for purposeful work.
  1. Advantages of Generational Diversity (400 words) Having three different generations as owners can provide several benefits for a company:

a) Diverse Perspectives: Each generation brings unique life experiences and perspectives, which foster creativity, innovation, and well-rounded decision-making. By leveraging these diverse viewpoints, companies can develop comprehensive strategies and adapt to changing market demands more effectively.

b) Enhanced Problem-Solving: Generational diversity promotes critical thinking and problem-solving by tapping into a broader range of ideas, approaches, and solutions. The fusion of Baby Boomers’ wisdom, Generation X’s pragmatism, and Millennials’ tech-savviness can lead to creative problem-solving and more robust decision-making processes.

c) Knowledge Sharing: With Baby Boomers’ wealth of industry knowledge and experience, Generation X’s lessons from overcoming challenges, and Millennials’ fresh insights, a multi-generational ownership structure creates an environment conducive to knowledge exchange. This sharing of expertise can foster continuous learning, mentorship, and professional development.

d) Resilience and Adaptability: Companies with multi-generational ownership are more likely to navigate economic fluctuations, industry disruptions, and changing market dynamics. The combined resilience and adaptability of different generations provide a competitive advantage, as they can draw from varied experiences and perspectives to identify new opportunities and overcome obstacles.

  1. Potential Challenges and Mitigation Strategies: While the benefits are substantial, challenges can arise when managing a company with three different generations as owners. However, proactive strategies can help mitigate these challenges:

a) Communication and Collaboration: Effective communication is crucial to bridge the generation gap and foster collaboration. Implementing regular forums for open dialogue, such as cross-generational mentoring programs or team-building activities, can facilitate understanding and empathy between generations.

b) Flexible Leadership Styles: Recognizing and adapting leadership styles to suit different generations can enhance engagement and productivity. Baby Boomers may prefer hierarchical structures, while Generation X and Millennials often respond better to participatory and inclusive leadership approaches. A leadership style catering to each generation’s preferences can foster a harmonious working environment.

c) Embracing Technological Advancements: As technology continues to shape the business landscape, companies need to embrace digital transformation. Younger generations, such as Millennials, possess inherent technological proficiency that can propel the company forward. Encouraging cross-generational collaboration and providing training and support for older generations can bridge the digital divide and ensure everyone can contribute effectively.

d) Flexibility and Adaptability: Companies must foster a culture that values flexibility and adaptability. This allows each generation to leverage their strengths while being open to new ideas and approaches. Encouraging cross-generational teams and projects can promote collaboration, learning, and a dynamic work environment.

e) Succession Planning: One potential challenge in a multi-generational ownership structure is managing succession planning effectively. It is crucial to have a clear and transparent plan for the transition of ownership and leadership between generations. This plan should consider the skills, experience, and aspirations of each era while ensuring continuity and stability for the company’s future.

  1. Case Studies and Success Stories: Several real-life examples illustrate the successful coexistence of three different generations as owners within companies:

a) The Hershey Company: The Hershey Company, a global confectionery giant, is known for its multi-generational ownership structure. The company successfully balances the perspectives of Baby Boomer owners, who bring years of industry experience, with Generation X and Millennial owners, who drive innovation and digital transformation.

b) W.L. Gore & Associates: W.L. Gore & Associates, a manufacturing company renowned for its Gore-Tex fabric, embraces a unique organizational structure that values multi-generational collaboration. The company encourages employees from different generations to work together, fostering innovation and knowledge sharing.

c) Ford Motor Company: Ford Motor Company has demonstrated its ability to thrive with a multi-generational ownership structure. The company has successfully transitioned between generations while adapting to technological advancements and market changes. Ford’s longevity can be attributed, in part, to its ability to leverage the diverse strengths and perspectives of its multi-generational owners.

A company can survive and thrive with three generations as owners. The key lies in recognizing and harnessing the advantages of generational diversity while proactively addressing potential challenges. Companies that embrace multi-generational ownership structures benefit from diverse perspectives, enhanced problem-solving capabilities, knowledge sharing, and increased resilience. By implementing effective communication strategies, flexible leadership approaches, technological integration, and succession planning, companies can create a harmonious and dynamic work environment that capitalizes on the strengths of each generation. Embracing generational diversity is not just a trend but a strategic imperative for companies looking to stay competitive and innovative in the rapidly changing business landscape.

Overall, this type of partner arrangement can stand if the partners from different generations can communicate, be honest with one another, and, most importantly, listen to one another’s ideas of why certain things should go a certain way. If this can happen, they will be successful; if not, they will start to perish.

787.5 Million reasons to question journalism integrity

Dominion Voting Systems, a leading provider of voting machines and services in the United States, filed several lawsuits against Fox News and other media outlets for defamation, alleging that they spread false and baseless conspiracy theories about the company and its role in the 2020 US presidential election. The company was accused of rigging the election in favor of President Joe Biden and committing fraud, claims widely debunked by courts and election officials.

On March 26, 2021, Dominion announced it had reached a settlement agreement with Fox News, ending its $1.6 billion lawsuit against the cable news network. The terms of the settlement were 787.5 million dollars. However, both companies released statements acknowledging Dominion’s allegations of payment. The payment with Fox News is just one of several legal actions that Dominion has taken in response to the baseless allegations against the company.

Dominion’s lawsuits against Fox News and other media outlets are based on defamation claims. Defamation is a legal term for a false statement that harms a person or company. To prove defamation, a plaintiff must show that the defendant made a false stinformationbout them, that the information was published to a third party, and that the report caused harm to their reputation. In the case of Dominion, the company alleges that Fox News made false statements about its role damagehe 2020 election, causing significant harm to its reputation and business.

The false statements made by Fox News about Dominion were part of a more extensive conspiracy theory that claimed that the election was stolen from former President Donald Trump. This theory was promoted by Trump and his supporters, despite the lack of evidence to support it. The idea claimed that Dominion and other voting machine companies had rigged the election in favor of Biden and that this was part of a larger conspiracy involving Democrats, the media, and other entities.

The conspiracy theory was amplified by Fox News and other conservative media outlets, which aired numerous segments and articles promoting the false claims about Dominion. Fox News hosts and contributors, including Lou Dobbs, Maria Bartiromo, and Jeanine Pirro, promoted the conspiracy theory on their shows, even after the election had been certified and numerous courts had dismissed the claims.
In its lawsuit against Fox News, Dominion alleged that the network “recklessly disregarded the truth” and “knowingly broadcast false and defamatory statements” about the company. The lawsuit claimed that Fox News had made over 100 false statements about Dominion, including that the company had ties to Venezuela’s socialist government and that its machines were easily manipulated to change votes. These claims were baseless and unsupported by any evidence.

In its statement announcing the settlement, Fox Neinvestigatedo Doon’s claims and had found no evidence to support them. The network also apologized for its reporting, saying it had mistakenly allowed unsubstantiated claims about Dominion to be aired on its programs. Fox News acknowledged that Dominion had played an essential role in the 2020 election and had conducted its business with integrity.

The settlement with Fox News is a significant victory foelectionion, which has been fighting against the false claims about the company since the election. However, the settlement does not end Dominion’s legal battles. The company has also filed lawsuits against Rudy Giuliani, Sidney Powell, and election fraud claimsfigures for defamation.

Giuliani and Powell were both prelection fraud claimsump’s claims of election frud, and both promoted the false conspiracy theory about Dominion. Giuliani, who served as Trump’s personal lawyer, claimed that Dominion was part of a larger conspiracy involving Democrats, while Powell alleged that the company had ties to Venezuela’s socialist government.

Dominion’s lawsuits against Giuliani and Powell allege that they made false statements about the company and its role in the election, causing significant harm to its reputation and business.

Public Relations in the role it plays for the Royal Family

Public relations (PR) is essential in shaping the public image of individuals and organizations and the Royal Family of England. The British monarchy is one of the world’s most famous and enduring institutions, with a history spanning over a thousand years. Over the years, the Royals have relied on PR to manage their image and communicate with the public. This article will explore the role of public relations in shaping the idea of the Royal Family of England.

Background of the Royal Family

The Royal Family of England is one of the world’s most well-known and iconic institutions. The British monarchy has a long and fascinating history that dates back to the early Middle Ages. The current monarch is King Charles III, who has been on the throne since his mother, Queen Elizabeth II passed In September of 2022 and was the longest-reigning monarch in British history. Her reign has seen many significant events, such as the coronation of the first female prime minister, Margaret Thatcher, and the marriage of her grandson, Prince William, to Catherine Middleton.

The Royal Family has played an essential role in British history, symbolizing national unity and continuity. Over the years, the Royals have had to navigate numerous challenges and controversies, including scandals involving members of the family and questions about the monarchy’s relevance in modern times. Public relations has been critical in managing these challenges and shaping Royal Family’s public image.

The Role of Public Relations in Shaping the Image of the Royal Family

Public relations is a vital tool for managing the image and reputation of the Royal Family. The Royals are prominent public figures subject to intense media and public scrutiny. They have to maintain a positive image and reputation domestically and internationally. Public relations helps them to achieve this by managing their communication and engagement with the public.

The Royals use various PR strategies to manage their image and reputation. These strategies include media relations, crisis management, and event planning. Media relations involve engaging with journalists and media outlets to shape the narrative around the Royals. Crisis management consists in managing negative publicity and responding to crises that may arise. Event planning involves organizing public events and engagements to showcase the Royals and their work.

Media Relations

Media relations are a critical component of PR for the Royal Family. The Royals work closely with the media to communicate their message and shape public opinion. They use various techniques to engage with the media, including press releases, interviews, and media events.

Press releases are an essential tool for communicating with the media. They allow the Royals to share news and updates with journalists and media outlets. Press releases are carefully crafted to ensure the messaging is clear, concise, and on-brand. They are often used to announce official engagements, statements, and events.

Interviews are another crucial component of media relations for the Royal Family. Interviews allow the Royals to engage with journalists and share their perspectives on issues and events. Interviews are carefully managed, and the Royals are usually coached on what to say and how to say it. Interviews are often used to communicate critical messages and to counter negative publicity.

Media events are a popular way for the Royals to engage with the media and the public. These events include press conferences, photo calls, and public appearances. Media events are carefully planned to ensure the Royals are presented in the best possible light. They are often used to showcase the Royals’ work and promote specific initiatives or causes.

Crisis Management

Crisis management is an essential aspect of PR for the Royal Family. The Royals are subject to intense scrutiny by the media and the public and are often the target of negative publicity. Crises can arise from a range of issues, including scandals, controversies, and personal matters. PR professionals play a critical role in managing these crises and mitigate.

Crisis management is a critical public relations component for any organization or individual, and the Royal Family of England is no exception. The Royals are obviously public figures subject to intense media and public scrutiny. They have to maintain a positive image and reputation domestically and internationally. Crisis management helps them to achieve this by managing negative publicity and responding to crises that may arise.

Crisis management is identifying, assessing, and managing an event or situation that can harm an organization or individual’s reputation or operations. Effective crisis management involves a quick and decisive response to minimize the impact of the crisis and prevent it from escalating.

The Royal Family has had to manage several crises over the years, including scandals involving members of the family and questions about the monarchy’s relevance in modern times. The following are some of the most significant crises that the Royals have had to manage in recent years.

Diana, Princess of Wales’ Death

The death of Diana, Princess of Wales, in 1997 was one of the most significant crises the Royal Family has had to manage. Diana was a trendy figure in the UK and internationally, and her death shocked many people. The Royal Family’s response to her death was widely criticized, with some members of the public feeling that the Royals had not shown enough empathy or compassion.

The Royal Family responded to the crisis by making several public statements and attending events to pay tribute to Diana’s memory. Queen Elizabeth II also addressed the nation in a televised speech, expressing her condolences and paying tribute to Diana’s humanitarian work.

Prince Andrew’s Relationship with Jeffrey Epstein

Another significant crisis that the Royal Family has had to manage in recent years is the relationship between Prince Andrew and Jeffrey Epstein. Epstein was a convicted sex offender who died in prison while awaiting trial on charges of sex trafficking. Prince Andrew’s long-standing friendship with Epstein came under intense scrutiny after Epstein’s arrest and subsequent death.

The Royal Family’s response to the crisis was to distance themselves from Prince Andrew and to issue a public statement in which he announced that he would be stepping back from his general duties. The report emphasized the importance of addressing the issue of sexual abuse and the need for all individuals to cooperate with law enforcement authorities.

Harry and Meghan’s Exit from Royal Duties

The most recent crisis that the Royal Family has had to manage is the decision by Prince Harry and Meghan Markle to step back from their duties as senior members of the Royal Family. This decision was announced in January 2020 and caused significant controversy and negative publicity.

The Royal Family responded to the crisis by negotiating a settlement with Harry and Meghan, allowing them to step back from their duties while maintaining some of their official roles. The settlement included a review period, during which the terms of the agreement would be assessed and adjusted as necessary.

Lessons Learned

The Royal Family’s experience with crisis management provides some valuable lessons for other organizations and individuals. The following are some of the key takeaways:

  1. Quick and decisive action is essential in managing a crisis. The Royal Family’s response to Diana’s death was initially slow and inadequate, which led to widespread criticism. In contrast, their response to Harry and Meghan’s exit from royal duties was more prompt and decisive, which helped mitigate the crisis’s impact.
  2. Communication is critical in managing a crisis. The Royal Family has learned the importance of communicating effectively with the public and the media during an emergency. Effective communication can help to manage expectations, address concerns, and rebuild trust.
  3. Transparency is vital in managing a crisis. The Royal Family’s response to Prince Andrew’s relationship with Jeffrey Epstein was criticized for being insufficiently transparent. In contrast, their response to Harry and Meghan’s exit from royal life was handled differently.

We will see what happens this Saturday, May 6th, at 5 a.m. Eastern time, when King Charles III will go through the coronation process, as many of the major TV networks will carry live coverage.

When is it time to say goodbye to working for the man/woman?

I know I have had to face this time and time again in my career. I have found with different drawbacks i have that like with drinking, you know when to say when. Or in other words acknowledge the fact that you have limits or boundaries. Are you a person that likes to tell everyone yes? I admit, I am one of those people. As many have told me, I have to look inward to what is going to make me happy. I had to remind myself that with my concerns, i need to be working for myself and clients. I know one thing, my clients, at least from a professional standpoint mean the world to me. (If your one of those individuals, thank you for your continued kindness and support.)

So, here are the coming plans. First, and foremost, Im going back to e-commerce and public relations work. Doing other jobs, have taught me alot. They have all shown me that I can provide better to my customers than when I work for others. I know in my next chapter, i will be able to do that and show that Schoder Media, LLC can set up a quality system for e-commerce for any company big or small. For more information about this or the other things we can do for your company. Please send us a line.