When is it time to say goodbye to working for the man/woman?

I know I have had to face this time and time again in my career. I have found with different drawbacks i have that like with drinking, you know when to say when. Or in other words acknowledge the fact that you have limits or boundaries. Are you a person that likes to tell everyone yes? I admit, I am one of those people. As many have told me, I have to look inward to what is going to make me happy. I had to remind myself that with my concerns, i need to be working for myself and clients. I know one thing, my clients, at least from a professional standpoint mean the world to me. (If your one of those individuals, thank you for your continued kindness and support.)

So, here are the coming plans. First, and foremost, Im going back to e-commerce and public relations work. Doing other jobs, have taught me alot. They have all shown me that I can provide better to my customers than when I work for others. I know in my next chapter, i will be able to do that and show that Schoder Media, LLC can set up a quality system for e-commerce for any company big or small. For more information about this or the other things we can do for your company. Please send us a line.


Work smarter not harder

In a recession, small businesses and online entrepreneurs have to work smarter, not harder. This means finding new and innovative ways to reach our target markets and stand out from the competition. It also means being creative with our marketing campaigns, because tight budgets don’t allow for much else. If you’re feeling the pinch of the recession, don’t worry – you’re not alone. But don’t give up either. There are still ways to succeed in today’s economy. In this blog post, we’ll discuss some innovative marketing strategies that will help you thrive during these tough times.

So what are some innovative marketing strategies that you can use to succeed in a recession? First, think outside the traditional marketing channels. Instead of spending your limited budget on things like print ads or radio spots, look for alternative channels that are less expensive but just as effective. For example, consider using social media or email marketing to reach your target market. These channels are often much more cost-effective than traditional marketing channels, and they allow you to directly target your audience with laser precision.

money floating down
Money floating around

Another great way to succeed in a recession is to focus on providing value to your customers. This can be in the form of valuable content, helpful resources, or exclusive deals and discounts. Whatever you do, make sure that your customers know that you’re there to help them – not just to make a quick buck. By providing value and being of service to your customers, you’ll build loyalty and trust, which are essential for any business, but especially important during tough economic times.

So there you have it – some innovative marketing strategies that will help you succeed in a recession. Remember, during these tough times, it’s important to think outside the traditional channels and focus on providing value to your customers. By doing so, you’ll set yourself apart from the competition and build the loyalty and trust of your customer base.

What other innovative marketing strategies do you know of? Share them in the comments below!

This post was brought to you by Schoder Media, LLC. We’re a Public Relations and E-Commerce business that specializes in both public relations and e-commerce. If you’re looking for either one of those services and others we offer, we’d be happy to help! Visit our website or give us a call at 505.974.6481 to learn more.

Is your business lean and ready for what’s next?

Is your business lean yet and ready for a potential recession? Many business owners are still in denial about the possibility of another downturn. However, it’s essential to be prepared for anything that could happen. This blog post will discuss what it means to have a lean business and how you can prepare your business for a potential recession.

Many analysts have said it may not be long until the next recession. In July 2020, the National Bureau of Economic Research (NBER) announced that the U.S. economy had officially entered a recession. This was the first time since February 2009 that the NBER had declared a recession.

Many indicators can signal a potential recession, such as high unemployment coming soon; others say we are looking at 2023. However, if you look at the employment levels, those unemployed only account for about 3.5 percent

What is a recession? A recession is a significant decline in economic activity spread across the economy, lasting more than a few months. Recessions typically involve gross domestic product (GDP) declines, employment, and business investment.

So, what does it mean to have a lean business? A lean company has low overhead costs and can operate with a more skeletal staff. This type of business is often more agile and can adapt quickly to changing markets and economic conditions.

So, how do you know if your business is ready for a recession? Here are a few things to consider:

-Do you have a diversified customer base?

-Is your business model flexible and able to adapt to changing conditions?

-Do you have a leaner overhead structure?

-Are you prepared financially for a downturn in business activity?

If you answered yes to these questions, your business is likely in a good position to weather a recession. However, if you answered no to any of these questions, you may want to consider making changes to your business model.

The good news is that many resources are available to help businesses during this time. The Small Business Administration (SBA) is a great place to start if you need assistance. They offer a variety of programs and services designed to help small businesses during times of economic hardship.

So, if you’re wondering if your business is ready for a recession, the answer is it depends. But if you take the time to assess your business and make some changes where needed, you can increase your chances of weathering any storm that comes your way.

Guess who is back, back again

The Slap heard around the world and other things

Photo Credit: Getty Images

Just in case you didn’t see it, here is right after the incident.

Yes, that is right, I’m back after a forced break by life getting in my way. The best part is I’m a lot stronger than I was, and my focus is back where it should be. A lot has gone on since I last updated you all on what’s going on. I will check in on that and current events in the real world.

Will Smith and the slap was heard around the world (Except in the USA, where it was cut out)

It all starts with comedian Chris Rock making a G.I. Jane joke at the expense of Smith’s wife, Jada Pickett Smith. It needs to be noted upfront that Jada has Alopecia’s hair loss condition. As a result of this, according to reports, she decided to shave her head. It’s a personal choice, and it should be respected; plus, I think she pulls off the look.

Now to discuss the elephant in the room, Chris Rock’s Joke. On a human level, did he cross the line? Yes. However, from a public relations perspective, the fact that Jada Pickett Smith shared her issue with hair loss. The results from that are on her. She and her husband are public figures, so anything they do or anyone else in the public eye is fair game.

The problem was made worse by Will Smith; going up on stage and slapping the “s@%t” out of Chris Rock (in his own words) caused the problem worse. We are two days out from the Oscars, and people are still talking about it, telling us where the priorities are for those in our country. This incident wiped the Ukraine/Russia war off the front page of every newspaper in the world, and then, to top this off, the slap overshadowed Smith’s Oscar win. The optics of the situation looks dire for Smith, no matter how you look at this. The biggest reason he’s apologizing is he and his people know he is going to lose endorsements and potential movie contracts.

Breaking News: 6:23 pm EST on March 30, 2022
According to CNN and the AP, The Academy’s Board of Governors says Will Smith was asked to leave the Oscars and “refused” and says it has opened disciplinary proceedings against him.

Speaking of the Ukraine/Russia war, It’s was the worlds leading headline for four almost five weeks. Things happening in this unprovoked and bring back memories of World War II. Many are comparing to the idea that this may be the start of World War III. Since there are similarities, from a historical aspect, this as an event can’t be ignored. We, as a nation, need to remember our history as we all know it repeats itself. I know that Ukraine is not a NATO nation, but it comes down to a fundamental human rights issue. Is Russia wrong? Yes, Is Russia losing this war yes. The next question comes down to the idea is what is the Russian Federation going to do next? I wish I had the answer to that question, but I know what I will do to protect my family and business.

Lastly, a minor update on me, Many things in my life are starting to settle down. However, I learned something more about myself that I had a feeling on, but was never too sure of till last December. I found out that I have a disability, one that I was expecting, but it didn’t sink in till I saw it on paper. I have finally come to terms with it and, for the most part, am starting to understand it. It’s not going to change things, but I can now explain why things were the way they happened in the past, and now I can look toward the future.

Thanks again for stopping by to read my blog or listen to us on Anchor. FM.

What does it take for a business to recover from the current pandemic?

Photo by Pixabay on Pexels.com

I started thinking recently about how businesses will recover from the financial hardships caused by the current pandemic. The first thing I came up with was that some companies wouldn’t be able to recover. It could be for several reasons like financial, personal, and environmental. These particular businesses in question will have to face the fact that they have worked very hard at the building may not work in the post-covid economy.

The nasty word coined during covid was the word “pivot.” It may be repeated several times during the pandemic, even though the word did well when tried to subside. However, as much as I had to say the word, it’s spot on regarding what you need to do to stay in business. My thought is you need to be more agile or flexible. You must be able to change on a dime. Because if you don’t, you will not be in business for yourself anymore. Many companies I’ve seen have had to cut staff, get loans from the Federal Government. I know many companies have taken their beatings and cut very hard (I’m one of those businesses).

The biggest thing that the whole pandemic has taught me is that we need to be leaner as companies. For example, many companies are ditching office space and retail spots, co-working situations, or just working at home. Before the pandemic started, I would look at co-working office space to help me expand; then Covid hit, so I pulled back from the idea; many companies also cut marketing-related services, where companies go entirely wrong. I just went in another direction to keep my business alive.

Many business owners believe that marketing-related services are fat you can allegedly cut from a company budget. It is so not the case. It would help if you found other cuts in your business, which could include cutting independent contractor hours or eliminate positions. It would be considered unpopular and may optically look very negative. The one thing most businesses owners need to remember when it comes to their businesses is to keep the emotions. You MUST look at the bottom line.

These are just one of many things I’ve thought about over the last 19 months. My business is starting to look up again, and we are about to create a new chapter. So follow along with us here on our site or via our social media platforms to keep informed of our comings and goings.